The Information Highway has turned into a Sea of Information. It's teeming with information from every direction. So how does one make a difference in such a vast medium? If you don't want your book and material in general to be lost in the sea of information streaming into your reader's consciousness each day, you must title them well. In fact, all marketing material from your 5 page sales letter, tri-fold brochure or email campaign to the 2 line classified ad needs the attention grabbing power of a great headline.
Create sizzling titles designed to hook your potential readers. One of the most important skills to develop as a marketer of your book, product or service is the skill of creating attention-grabbing titles. When you master this skill you may use it in every aspect of your writing to attract more readers, more sales, improve your cash flow and increase your profits.
You will need title writing skill for your book titles, chapter titles, sub-heading. Even bullet points will have pulling power if they are developed correctly. Your website will need passionate headings to capture the attention of your web visitors.
Titles set the stage for your potential audience. They either will work to grab your potential reader by the collar and pull them in for the read or they don't. Top titles create excitement, anticipation and enthusiasm for more. You want your titles to express the heart and passion of your message. Here are 7 top title templates to help create your best titles:
1. The Command.
"Write Your Best Book Now!"
Most will say they don't like being told what to do. But
our human psyche seems to respond in spite of what we like.
The command has an immediate effect. Why? It connects with
the "Yes, I want that" spot within us all. Commands
reassure you that helpful advice will follow that help you
get what you want from the advice. It tells the readers
it's possible to achieve the benefit the author is claiming.
2. The How to.
"How to Make Your Article Go the Extra Mile"
People love to learn with simple steps and fast. Combine
it with a powerful benefit and you will reel your reader in
every time. You decide. Does the title above, "How to Make
Your Articles Go the Extra Mile" or "8 Ways to Format Your
Article"
3. The Provocative Statement.
"5 Mistakes to Avoid That Drive Your Web Visitors Away In
Less Than 2 Minutes"
You mean my site could be driving my visitors away that
fast. Especially, if you have been working hard to get site
visitors you would want to know what would drive them away
fast. Provocative statements pull at our attention like an
electric shock. They make us curious. They sometimes make
us mad. They make us feel a lot of different things but
most of all they make us read.
4. The Question.
"Do You Want More Traffic, More Free Publicity, More Sales?
Most times people unconsciously answer the question you
pose in their minds. The key is to provide the answers in
your copy including statistics. For example, "Have you ever
felt afraid to buy online? Like it or not, many are still
cautious of buying on the web. A Boston Consulting Group
Consumer Survey found that 70% of respondents worry about
making purchases online."
5. The Big Promise.
"How to Increase Sales 400% by Using Short Articles"
People will click away from hype and never come back. But
if you have a big gun don't be afraid to pull it out and
use it. Consider carefully and use sparingly; then make
your big promise and deliver. People will remember your
promises and come back for more or purchase. Don't forget
to include the specific delivery or 'how to' in the copy
beneath your big promise headline.
6. The Confusing.
"3 Little Pigs Went to Market but One Went Faster"
Develop curiosity into your title. A seemingly opposite
simile works like a charm. Sometimes the title that doesn't
make a lot of sense will pull your audience in for the
read. Would the title above arouse your curiosity? The
confusing title can capture the attention of your audience
just to see what it's about.
7. The Top Benefit.
"Think and Grow Rich"
A winning non-fiction title immediately communicates the
benefit readers will gain after reading your book. Benefit-
oriented books often use the problem-solution approach.
Master (A) this skill or technique and get (B) this
benefit. Readers buy non-fiction books for a "benefit" for
something that will help them, grow them, profit more, less
expense, less trouble, gain more time, less stress, better
relationships, better health, less drama, less trauma, more
energy and vitality and less fatigue.
Develop this valuable skill and you add magnetic pulling power and punch to all your marketing documents including your front book cover and chapter titles that will get your message read. Titles set the stage for your potential audience. They either grab your potential reader by the shirt or they don't. Create your titles to be 'the match' that ignites your reader's interest in reading your important message. Title well and prosper!