Dell: A Brand in Flux?

For years, Dell has enjoyed one of the strongest brands on the market. Lately, however, the giant PC maker has been taking some real heat in a number of blogs and consumer affair sites. In fact, a quick browse of sites like My3cents.com, Ripoffreport.com, ConsumerAffairs.com and BuzzMachine.com will turn up multiple negative posts and comments from dissatisfied Dell customers. Not exactly what you would expect from a company with such a sterling reputation.

Dell executives say they're monitoring online complaints and taking steps to correct those issues. In particular, they've added more customer service centers and employees in an effort to better resolve customer complaints. These measures seem to paying off. In a recent article, Investor