The packaging industry remains in a state of flux with mergers, acquisitions and buyouts every week. Yet, new products and new players appear every day. Despite it all, packaging is virtually recession proof. Simply put, a product needs a package to sell it, so where would we be without it? Here are some important packaging trends for 06 that cannot be overlooked by anyone who wants their products to sell.

Demographics Rule

If you are not on top of these trends then you had better begin to be. Who buys what is constantly in a state of change. Many marketers think that it is ok to have one universal package that appeals to every one. Wrong. Each target demographic has unique needs. Two very hot packaging demographics include women and boomers.

Note: The first boomer turned 60 years of age on 1/1/06. That means that the largest purchasing demographic can be uniquely identified through product packaging. If you don't know or understand what they want, ask me about my special report Packaging Products for Boomers.

Health Prevails

No matter what age they are, people are genuinely concerned about their health. They are watching what they consume. The better job you do in educating this consumer, the more products you can sell. Consumers will increase their awareness of what goes into the products they use or eat. A knowledgeable consumer will be your best customer and the package its where it all begins.

Big Brother IS Watching You

Yes, shades of 1984. With all the advances in intelligent packaging, product manufacturers really can tell what you buy and where. This is going to increase with the advent of new and innovative smart packaging applications. They ultimate goal will be to track every product from the manufacturer, consumer and disposal. There is quite a bit of interest around the