Most mailorder writers will also tell you to try to acquire exclusive rights to your product. And most writers will agree that a dealer has a better chance of succeeding in the mailorder business if he has created the product himself. All of this is certainly good advice. The trouble with it is that it does not go far enough. It does not tell you HOW to create a product that is exclusively your own. In what follows, I would like to show you a step-by-step method to create your own mailorder product.

I would also say that first and foremost, the first step on the the road to mailorder success is not the