Ready to jump on the blogging band wagon but not sure where to start? Read these tips and get going! Many are giving up their static websites and starting a blog. A mere paragraph with a link is fresh content. How easy is that?
=> Blogger.com and Typepad.com offer free blogs and are cost effective for beginners. You'll be able to practice without expense. In addition, blogger offers a toolbar that makes it easy to post right from a webpage while surfing!
=> Give thought to subject matter before you start. Your subject will be the first part of your blog address. An organized blog will keep the interest alive.
=> Keep your personal and business life in separate blogs. Nothing is quite as frustrating as searching for a business related blog and finding unrelated personal posts and vice versa.
=> Write so surfers can scan your copy. Paragraphs separated with subject headlines versus essay style. Paragraphs of three to four sentences are easy to scan.
=> Your keyword is simply your subject. Attempt to use it as the first word in your headline and again in the first sentence in your first paragraph.
=>Try to link within the paragraph to related products or content. An anecdote or quote is a nice finishing touch.
=> Use a font big enough to read. Think of it this way - the boomers are in a position to spend. One day you might want to sell on your blog - what if they can't read it?
=> Blog rolls are a series of links to other interesting blogs. Content would be easier to find if separated by subject matter.
=> As you read other blogs, take note of their style, content and organization. Emulate those you like. What works and what doesn't?
=> Take advantage of technology in your new blog. Practice posting photos, using other methods to post and setting up your sidebars during the first few months.
Copyright 2006 - Cathy Gariety - USA
You may freely distribute this article in electronic form or print if the links, byline and bio remain intact.
Cathy is a nurse, web junkie and aspiring copywriter. Visit her website at http://www.garietygroup.com and her blog at http://learncopywriting.blogspot.com