How to Market Your Business in a Sluggish Economy

While you always want your products or services to meet the needs of the customers, this becomes more significant in a sluggish economy because purchases construed as "luxuries" decline. Therefore, if your product is not considered a necessity, you need to market it as important to your customer as possible. You need to solve a problem, satisfy a need or make life easier in a cost-effective manner.

You should also build a marketing plan around being there for your customers. "Going the extra mile" is a clich