The retail luxury sector continues to see accelerated growth with Neimans, Nordstroms, Bergdorfs,etc. all reporting significant increases over last year and many exceeding targeted expectations. The demand for luxury in all categories is projected to increase well into 2006. This trend carries into the pet industry with a growing demand for interesting designs, fabrications and style. The customer that is buying from key designers such as Dolce & Gabanna, Armani, Chanel, Luis Vuitton, Christian Dior, Ralph Lauren, Versace, YSL and Gucci are all clients that buy because of what the brand represents. Style, design, sophisticated taste level and recognition in the marketplace. This is the customer that represents the true luxury market.

The luxury sector of the pet industry has been targeted as a category with the most growth. True luxury products are beginning to surface in the pet industry due to the trend in the marketplace and the increase in consumer demand. Pet carriers are a prime example. Two years ago, the highest price point on many websites for a pet carrier was $199.00. Now, the category has grown due to demand with price points now from $400 - $900.00+. The requirements of dog carriers today are for style, fashion, Italian Leather, quality hardware and workmanship in the construction of the bag. Carriers are now doubling as a handbag as well as a dog carrier. This has resulted in the need to raise the standards on pet carriers to accommodate the luxury client. Fashion, quality, function have now become synonymous with what a pet carrier must represent.

While carrying a more expensive line in a boutique may appear to be risky, what needs to be assessed is the amount of profits that selling luxury items can bring. If a luxury carrier retails for $900.00 and the wholesale is $450.00, a profit of around $300 - $400 depending on a stores