When a people believe through brainwashing or social programming that what they have is what they really want, then you cannot force someone against their will to seek a better life. In fact they will fight against the givers of Freedom at the bequest of their own purveyors of propaganda.

When a regime controls the media, knowledge and teachings, a culture may not realize that there is a better way or life out there and they can have it, if they will stand up together;