"We can make it up on volume"! These seven words, when uttered by any business owner, usually spells doom. They are typically spoken when a business experiences a cash flow problem. It is very tempting to cut prices in order to generate cash. However, nothing good ever comes out of this strategy. A simple 5% cut in price has a multiplied negative effect on the bottom line. Depending on you margins, cutting price for any reason, will lead you down a dark path.

Business is a game of margins and not of volume. If you studied the modules in The Designer