Remember, that in each article, you are communication something about you. You want the message that be one that encourages people to want to get to know you better, to learn more about you know and to become one of your clients or subscribers. So - there are many benefits to be derived from creating and publishing an article.

A summary of the benefits are:

Increased Exposure
Give Credibility (You show your expertise)
Develop Relations (People get to know you better)
Create links to your site
Give you free Publicity

For the Publisher or Website Owner, it provides:

Content
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