Pitch Your Biz with Pixels

The Impressionists probably saw this coming. Online billboard advertising has shrunk to the micro level, as if Claude Monet himself was dabbling in graphic design for 21st century companies. The pixel advertising craze continues to catch the eye of marketing specialists, as companies vie for ad space the size of this word. With the right page selection, great ad location, and attractive landing page to greet clickers, advertising on pixel pages can be a very profitable move for your business.

You may have heard of pixel advertising from recent stories on CNBC or CNN, or in the Washington Post and Wall Street Journal. In less than six months, the market for micro ads has exploded out of nowhere.

Pixel advertising is the creation of Alex Tew, a 21 year old college student in the U.K. He created MillionDollarHomePage.com in August, 2005, in order to raise money for his education. He dreamed up a grid of one million pixels, the tiny bits of light that make up the visible screen on a computer. Selling each 10x10 pixel block for $100 each, he aimed to raise one million dollars. Last month, he surpassed his goal, selling his last block for $38,100 on eBay.

Once the story of the remarkable growth of his improbable site hit the international media, hundreds of others created their own pixel pages. Although most pixel pages are just creative fundraisers for their owners and