Like most solo professionals, you can't afford to sell yourself with hype. You want to create a friendly conversation with website visitors so you'll attract clients.

But a website that doesn't attract and hold attention tends to grow cobwebs. It looks sleepy!

And research shows, over and over, that long copy sells better than short copy.

So how you do create long messages that don't set your visitors to snoozing... or worse, clicking off to a more wide-awake website?

1. Write conversationally.

Let