One of the most successful marketing concepts ever created is a franchise. With the success of franchises like Subway, Quiznos, 7-Eleven, Baskin Robbins, and so many more, buying a franchise is fast becoming one the most popular ways to start a business of your own.

Buying a franchise is like purchasing an existing small business with a proven track record. You have an established name, a proven business plan that works, and an established territory to find customers.

This all sounds great, but before you go ahead and purchase a franchise from an ad you saw on television or in a magazine you must do your research. You have to find out whether the franchise is right for you and that you will have the support you need from the franchiser.

The first thing you must do is to find out which franchise is right for you. Where does your expertise and interests lie? In accounting or tax services; food and restaurants; automotive products and services. Do you like to travel? If you do then you should look at travel franchise. If you think you