There is power in your closet and it is in the color of your clothes. All people have a physiological response to color. The following chart is to be used to dress appropriately for what you want to achieve. Assuming your closet is already filled with favorites where every item fits you perfectly (for the body as it honestly is today), look to the colors you choose to give you the extra impact to make all your goals a slam dunk!

For businesswomen, the most effective colors are charcoal grey and navy blue. Even though spring is here and bright colors are in fashion, there is power in the colors we sometimes think of as boring or just for winter. When you are dealing with money, people and legal matters, your clients or prospects want to be reassured that you are dependable, trustworthy and focused on the matters at hand. The darker the shade of every color, the more down to earth and reliable you appear. Greys projects authority. Blues project trust. Darken these two colors and you can see why they are so effective when you go to a meeting to sign a contract, discuss a raise or promotion, or deal with lawyers and bankers.

On the opposite end of the spectrum, the lighter a shade is, the softer your impact is on others. If you are a leader on a project in your company or an association, your purpose is not always to be in the limelight. There are times you need to gather information while NOT drawing attention to yourself. There are times you need to deliver hard news, conduct an exit interview or deal with a highly emotionally charged group of people. Pastel blue, soft yellows, light pinks will help you visually sooth the people you could be at odds with. These are situations when you do not wear red.

Red is known as