I. Email campaigns.

These are best accomplished through having visitors submit their email address on any page on your site (ensuring that you offer a privacy guarantee). The input field must be made clearly visible on all site pages, and invite the visitor to submit their address in order to obtain a special report, newsletter, or some type of informative piece of great value to them.

A database is then built over time behind the scenes, as a result of this lead generation, and a monthly e-mailer is sent in order to stay in touch. This establishes, on a regular basis, expertise on the part of your company, exposing the receiver to many topics and aspects of your industry. In order to provide an additional pull, each email should also contain an incentive at the bottom for 10% off products or services, a free consultation, or the potential for winning a prize.

Many positive effects result from the above-mentioned actions and incentives. The email recipient is educated ongoingly, they warm up to what your company has to offer, expertise is established, and they are already educated when they are ready to hire you