With the popularity of recreational vehicles staying steadily strong, RV manufacturers must compete for customers who will hopefully repeat business, and share their enthusiasm about their RV with friends and family. Young families with children still at home and those both old and young who have no children at home are discovering the joys of the recreational vehicle lifestyle. All of the manufacturers must tap into these markets by using not only creative advertising techniques, but also by listening to what consumers want and responding with products that meet those needs.

A lot of the advertising that is done for RV manufacturers is actually done through dealers. Both online and local dealerships advertise big sales that spotlight some of the more popular makes and models from the different manufacturers. Dealers are often the