There are several ways to get and to keep customers, and one of them, which many companies use, is the satisfaction guarantee.

There are many types of guarantees, and it is worth the effort to consider which ones are best suited to you and to your clientele.

Here is a brief overview:

(1) Subjective Satisfaction Guarantee

When you think of this one, imagine making the broadest possible promise to your customer, and then having to live up to it. Sometimes the subjective guarantee is stated this way: