When it comes to training sales professionals, I have found that the eventual implementation of any training is linked to one key factor; how easy the new skill is to make part of our daily routine.

Sales professionals, in general, have more information available to them today than ever before. With the internet, books, tapes, CDs, videos, articles, workshops, seminars, motivational speakers, and training programs, we are literally overwhelmed by what we should do. There is just so much great stuff out there; it is really a blessing. Anyone can learn what he needs to know to be the best he can be.

Why then do so many sales people attend training yet never implement the new skills? Some people simply don