Your Fundraising Letter P.S.: 10 Ways to Write Powerful Postscripts

Your postscript is one of the most important parts of your fundraising letter. It usually stresses the point of your letter and asks for action. Some donors read it first. Some professional writers write it first.

Since the P.S. is one part of your letter that you can be confident your donors will read, you need to write something there that will motivate donors to send you a gift or take your desired action.

A donor reading a P.S. is a donor looking for information. And that