Enhancing Your Sales Pipeline - Using Your Website To Shorten Sales Cycles

If your marketing and sales departments are looking for more qualified leads, then search engine marketing is an inexpensive way to find them. In recent years, search engine marketing has grown in popularity as a cost effective tool used to generate additional sales leads. What was once little more than an afterthought in the website design process has become the best kept secret of savvy marketers. This article provides a five step process that will help fill your pipeline with a steady flow of sales leads. In the article, I