A call to action such as call now, order now, and click here can dramatically increase your sales. Motivate readers to do what you want them to do with action verbs. Give precise instructions. Tell them exactly what to do. Give them a direct order. Add an incentive or benefit to your order to encourage them to take the desired action.

Here are examples of action words you can use on your web site, in your email, and in other marketing materials.

Examples of Call to Action