No Cold Calls: Warm Them Up in Two By Three Inches

No Cold Calls: Warm Them Up in Two By Three Inches - Part One

Your Business card is a underrated marketing tool that can change the way you do business. Unfortunately, most sales people overlook the potential hidden in the small card stock in their pocket.

By choosing just a few of the following tips you can insure that your business card becomes one of the most valuable and least expensive marketing tools you own!

***Make a point to read the paper once a week and look for those people who have been promoted or earned recognition of some kind. Discipline yourself to find two a week. WAIT for three weeks (to avoid being lumped with the rush of mail they will receive) and send a card saying congratulations and best wishes. Include your card and build a network of contacts.

Most good sales people follow this practice. A GREAT salesperson will diarize to send an article pertinent to their field, a card, a ticket to a free seminar, or simply make a phone call to that same individual in another three weeks. In another month repeat the same exercise. Of course, at this point you are asking for nothing. You are an admirer, an encourager, and a fan.

When you call in 6 months (if they have not called you already)to see if you can meet with them or send them some of your information, do you think it's a cold call? No way. They are amazed by you already as they have heard from you 4 or 5 times and invested into their world, you are welcome in their turf nine times out of ten.

What does it take from you? Discipline, strategy, consistency, and a genuine attitude.

ACTION STEP: Read the paper. Select a minimum of two individuals. Send them a card. Follow through with the process. Next week - read the paper. You know the drill.

Harmony Thiessen is a business strategist for small business. Harmony has consulted and taught on business and marketing strategies for over 20 years and owns several businesses herself. Her website http://www.smartmarketingsense.com offers subscribers complimentary business strategies and marketing tips. Join the upcoming teleseminar "Secrets I Learned From The Gurus."