With all of the technology available today, why is personal networking still the key to being successful? While you can send tons of direct mail, e-mail instantly and advertise everywhere, the main reason most people do business with each other is that they know each other and have developed a successful business relationship that was built on rapport, responsibility and respect.

This type of relationship does not usually happen just by meeting once and exchanging business cards. It takes time to get to know what each person has to offer, and even more importantly, to learn what you can offer them. Many people forget that networking is a quid pro quo arrangement. In order to get, you have to give.

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