Richard Fenton uses a story line which holds the reader on course developing the strategy necessary to become a top performer. Fenton, in "Go for No!" talks about Eric Bratton, who goes to bed one night awakening the next morning in a strange house with no idea of how he got there. Only this house doesn't belong to just anyone - it belongs to a wildly successful future version of the person he might some day become if he is willing to done simple thing.

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