To market your book successfully, you don't need a book full of jargon and buzzwords - but you do need a marketing plan. For most authors, and many large publishers even, a marketing plan will produce rather underwhelming results. There are numerous opportunities for a marketing plan to go awry, so I've outlined a few of them below that are the most common and fundamental - hopefully this will help you avoid them!

Common Marketing Plan mistakes:

Missed your target

Quite frequently, a book