Pixel Advertising Might Seem like a Fad - but is it?

Pixel advertising websites now abound and the general 'feeling' suggests that they are no more than copycats of the original UK Milliondollarhomepage.

Many of the pixel advertising websites I have researched appear to be literally copied from the UK original with little or no attempt to disguise the fact. Not all.

The likelihood of these sites succeeding is poor and the large areas of empty spaces are testimony to their struggle.

The reasons for the success of the Milliondollarhomepage is obvious. It was a new idea, had a great human story behind it, and used very good media tactics. But that mix can never be replicated.

So what is the future of pixel advertising?

One thing is clear, the concept of selling pixels is valid. Selling pixels is no different than any other advertising space that we've become familiar with such as billboards, neon signs, and even Google advertisements filling up pixel space on the periphery of our screens.

The difference between advertisements we are familiar with and pixel advertisements is basic - the advertisements are small and close together. Have a look at the classified ads in your newspaper