The media can be viewed as a complicated network of communication channels that the society utilizes to disseminate information. Thus, the media serves as a mechanism that society uses to control and monitor the people that make up that society. A big question to ask is whether it is the media that serves the society or the society that serves the media. It is believed that there is a direct relationship between the information that appears in the media and the demands that the society sets forth. A good situation to investigate would be the role of women in the media.

It is rather obvious that women attract considerable attention of the media. Many television commercials that advertise consumer products use super-models to catch the attention of the viewer. Women serve a purpose of an attention getting device. Today this ideal of a female body is being massively advertised and promoted by the mass media and it has already established a solid position in women