Almost each offline business can start online sales. There are many ways to do it through large special web sites, or shopping and trade leads portals where ads and listings can be posted, however one of the most popular and effective ways is to have own e-commerce web site. It also can be called e-shop, online shop, online store, shopping cart site, etc.

When a small business owners starts thinking of having his own e-commerce web site he starts looking for reliable, handful and affordable e-commerce solution. What features he may need to run the e-commerce business successfully?

The golden rule of every business