So you'd like to run an online promotion, maybe a Carnival of Knowledge, Who's Who in the World of Esteemed Marketers, World Cuisine Day, or some other such blitz. The point of course, is to position yourself as someone of authority in your niche, and to appeal to those who fall into your category to join the fun and help promote the grand event. Your ultimate, though somewhat cloaked goal in all this: gain new subscribers, convert to paying customers.
As fun as "inventing a holiday or special occasion" sounds, the big, scary question looms: what if you can't persuade people to follow your lead? What if no one shows interest, no one cooperates, your perfectly planned promotion is an utter flop and you're the laughing stock of the web? Nonsense. Ordinary humans pull this type of thing off every day, and there's no reason why you can't be wildly successful at creating a hype and a big buzz for your biz just like they did!
Six ways to secure your confidence and your ultimate success:
1. Square your shoulders. The first step in all this is to resign yourself that you WILL make this happen, come hell or highwater. So you have to play some tricks on your own brain and stir up a sort of "delusions of grandeur" mentality. But it's not a delusion, your grandiose is real, darnit. YOU can do this, you have the power and skills to make a big splash in your niche and to guide others closer to this same success. You are trained, experienced, and you have the connections and tools to make it happen.
2. Set your goals. There are two types of goals you should isolate: the outcome of your actions, and the actions themselves. Meaning, you need to fathom the ultimate consequences of your plan before you can fashion the plan. If your "internal team goal" is to gain five hundred new email subscribers, then your obvious outward goal might be to develop multiple vehicles in your marketing that "carry" interested parties to your newsletter sign-up box and coax them to drop their name in the box. Sounds devious when I say it that way, but that's marketing and that's why we're here.
3. "Time the meal." Remember when you first began dabbling in meal preparation? Suddenly, mom's ability to time the carrots to finish cooking just as the roast was emerging from the oven and the potatoes were taking their last mash, was an amazing phenomenon. Much like the well-timed meal, you need to think ahead and determine exactly what needs to be done, how long it will take to execute each step, when it's time to move ahead with the next step, and how to "wrap it up" with finesse. Lay your plans carefully, and solicit the assistance of friends who will stick by you and see it through to completion. You can do it, I know you can!
4. Eliminate the negative. What if you reveal your plan to a friend and they put a crimp in your style with some nastiness, naysaying and general negativity? Move along, and leave this person in the dust. Whatever you firmly believe, you can will to be so... and if dreaming up an ingenious new holiday, occasion, festival, event, affair, congregation or other name for a group project holds promise for you, then you need to hang that wet blanket out to dry and set yourself to the task at hand. Anything is possible, just own your project and muster up the power of your own positive thinking.
5. Accentuate the positive. As you being to reveal your master agenda, you'll find that some folks just naturally fall in step with what you're doing, while others just ask entirely too many fishy questions and are full of pessimism, hesitation and reserve. Grab those enthusiastic supporters, and float them along with you on your journey, for these people are going to serve as your lifeline for the entire extravaganza. Leave the doubters in the dust, as they will drag you down with their waffling when what you must do right now is GO GO GO!
Get these five confidence boosters, and harness the power of your own effectiveness! This is the World Wide Web, and you have the freedom to choose your own actions and the drive to make it happen. Would you like to emerge as a leader in your industry this year? Then start planning today.
Want to witness event planning live in action? Please join me and my marketing friends for the First Annual Web Content Awareness Day, scheduled to launch on February 9, 2006 at http://WebContentAwarenessDay.com.
Sneak Peek: Visit the Countdown to Web Content Awareness Day Blog and learn how you can ride our wave of high web traffic!
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http://wordfeeder.typepad.com/web_content_awareness_day/
Copyright 2006 Dina Giolitto. All rights reserved.
You want killer content and you want it now. Dina at Wordfeeder.com is driving mass traffic to the first annual Web Content Awareness Day and she'll drive it to your website next. Count on Dina to deliver laser-focused copy that will emotionally snare your readers. Convert visitors to subscribers... and subscribers to paying customers. Visit http://Wordfeeder.com for lip-smacking web copy served up quick.