Often, online event promotions take on a "frenzied" quality, and that's because most events require a short burst of energy to hit the public with just the right timing. You may have astutely picked up that those who take charge of network group events develop an exclamatory quality to their communication which can actually be quite unnerving to those of us who don't care to be hurried and hassled along.
So how is one supposed to make folks sit up and take notice of the Grand Event on such short notice, without coming across like a squawking chicken running around with its head cut off? And how does one get people to click that link without turning their website into a cacaphony of flashing lights, bells, whistles, all caps and urgent calls to action?
Why, it's all in the copywriting, of course. And while some webmasters decide to just "opt out" of the copywriting process, the fact remains that no one's going to click that link without a big incentive as to WHAT'S IN IT FOR THEM. I mean it, nobody gives a flying fig about that one little link among many other links, boxes, buttons and other distracting doo-hickeys propped here and there and everywhere on your page. I don't care if you had tears of joy in your eyes as you typed the href line all full of good intentions... they WILL NOT click the link unless you give them a darned good reason why they should.
So the point that I'm making here, is that if you want to unleash a powerful promotional campaign on the web in a minimal amount of time, you are strongly advised to get a web copywriter who embodies the following characteristics:
1. Your copywriter must be aware of strategic keyword placement and categorical content as a mass traffic generator.
2. Your copywriter must be able to whip out those copywriting guns and blow your reader's mind at a moment's notice.
3. Your copywriter must be able to dive head-first into the mind of your target customer, extract exactly what that person wants, and then deliver the dream by way of your website's written message.
4. Your copywriter must have a gift for crafting a message that's organized, magnetic, and includes a strong call to action.
5. Your copywriter must instinctively know how to "switch it up" depending on which audience you're addressing at which time.*
6. Your copywriter must be diligent in building your brand in every single piece of communication you send out there!
Accept nothing less.
*Did you know that in Online Event Promotion, you're looking at two very different target groups, each of which requires his own special "language" and emotional incentive to act? Your first group is your event participants, and your second group is your event's spectators and attendants. Your email campaign must be custom-tailored to each of those groups, and this requires the fancy footwork of a talented perspective-hopper! Look to a seasoned copywriter who's up for the challenge.
Wouldn't you love it if your online event became the season's biggest sensation? How do you think you'd feel if suddenly folks started treating you as a respected thought leader in your field?
Your copywriter can make that happen for you... that is, if you find that perfect one. :)
Want to witness event planning live in action? Please join me and my marketing friends for the First Annual Web Content Awareness Day, scheduled to launch on February 9, 2006 at http://WebContentAwarenessDay.com.
Sneak Peek: Visit the Countdown to Web Content Awareness Day Blog and learn how you can ride our wave of high web traffic!
Paste in this link:
http://wordfeeder.typepad.com/web_content_awareness_day/
Copyright 2006 Dina Giolitto. All rights reserved.
You want killer content and you want it now. Dina at Wordfeeder.com is driving mass traffic to the first annual Web Content Awareness Day and she'll drive it to your website next. Count on Dina to deliver laser-focused copy that will emotionally snare your readers. Convert visitors to subscribers... and subscribers to paying customers. Visit http://Wordfeeder.com for lip-smacking web copy served up quick.