Caller Identification is information delivered at the start of a telephone call about the calling party. This information generally consists of the calling number and the calling name. Caller identification is generally made available by your carrier for a small monthly fee.

Many subscribers use the service in conjunction with caller identification enabled telephones to identify and block annoying callers and respond to missed calls,.

Many software companies now offer creative solutions that incorporate caller identification into contact relationship management. Caller identification is utilized to retrieve files or information about callers prior to answering the call. These solutions are known as Screen Pop applications.

Business calls are usually linked with information that exists in your database software or contact management applications, such as Access, Outlook, Act!, Maximizer, Goldmine or even a unique in-house custom application. As an example, a travel agency with a proprietary customer database could use Screen Pop to retrieve data at every agent