Confirmation emails play an extremely important part in retaining your new subscriber. A new sign-up does not mean a regular loyal subscriber. In this competitive world, where all of your competitors have email newsletters, you have to continually earn your way into the subscriber's inbox. This begins with the first email they receive from you - the Confirmation Email.

The Confirmation Email plays an important role for 3 main reasons:

1: Brand Confidence.

As suggested above, you are being judged. Just as your website is continually being evaluated by future customers for 'ease of use', helpful support, product information and (hopefully), giveaways or specials