Often times, the decision to conduct business rests on how a customer interprets your brand identity and brand promise,-- a simple impression, comment, or action, perceived or real. She determines if your service or product is unique and provides the sought-after value. Without accurate articulation of your brand identity and promise, you may lose the advantage of uniqueness and potentially the sale.

What is a brand identity and why is it important?

Your brand identity is YOU, controlling all the elements that impact your company