Email marketing is still one of the most effective forms of low-cost Internet marketing. It is one of the most widely-used internet marketing techniques and has an excellent reputation for capturing targeted prospects to your web site.

Using email as an internet marketing technique is virtually free! The only cost that can arise is the cost of an auto responder, some of them are free but I would not recommend them. Other than purchasing an auto responder your email marketing expenses are nil. That is why this internet marketing technique is one of the most viable on the internet.

The key is building a permission based list of email addresses that you can market to. When I refer to market I don