Work smarter, not harder. What are you doing to make your business run more smoothly? Are you working too hard in your business and not working hard enough on your business? As the new year starts, it's a good time for you to start thinking about how you can simplify how you go to market and how you sell and promote your products. To make it easier for you to get to the customers that you really want and focus all of your resources and attention on the customers that have the best potential return for you. A lot of companies are peddling as fast as they can, focusing on the wrong markets and wrong customers