Email's Selling Power Is Limited

I courted a company for a considerable time in an effort to add it to my list of consulting clients.

After doing a short consultation at their Illinois headquarters, I was asked to send in a proposal.

On the return plane ride, I banged out the major part of the proposal, and with a little editing, I sent it off a day or two later, by email.

That was one heck of a mistake.

Email is great for lots of things, but it isn