The Real Estate industry is a multi-billion dollar industry. The mortgage industry is a trillion dollar market. Millions of people are out there searching for a mortgage right now. Billions of dollars worth of mortgages are found on the internet each year.

But how are consumers using the internet to find mortgages?

Mortgage shopping consumers are looking for bottom line information, such as mortgage programs and interest rates, according to comScore Networks Media Metrix service, a consumer behavior research firm the measures Internet usage. The majority of mortgage shoppers are looking for rates through search engines.

In 2004 alone, there were over 5 million mortgage related searches conducted. The top ten search queries included the terms