Marketing can prove to be expensive and it is often difficult to accurately calculate your ROI. This is especially true with pay-per-click marketing and internet marketing/advertising in general.

There are services and software programs available to aid in this task. The problem with many of these types of solutions is that they tend to be expensive or require a subscription with a minimum commitment. If you really do your homework, you might even be able to find one free but I doubt that it will provide you with the detail required to get an accurate view of the relationship between your marketing/advertising and your web site traffic/e-commerce stats.

Well, now there is a very nice solution available. It is from Google.com. The name of the service is Google Analytics. This service is astoundingly detailed and in many cases, too detailed (if that is possible). What makes it even more attractive is that it is FREE! That