Strategic Internet Marketing

The most profound effect of communication revolution that the world saw in the last decade was that it made distances shrunk exponentially, continents became accessible in the matter of seconds, and the presumed response time in every facet dipped, making even few minutes lagged on any interaction a major delay. This is the change the World Wide Web has inculcated in the world of communication, something that was never witnessed or anticipated before. Now internet is synonymous with communication and a web face is an inevitability for most businesses across the globe. But the scope of internet has extended much beyond to encompass virtually every aspect of business from advertising to market research, talent hunt and internet marketing. Here we talk about the latter of the ones mentioned, the internet marketing.

Whichever be the business, in order to market a product, one need to have some sort of interaction with a customer and the success of the entire ordeal depends on how well the marketing person could convince the customer. Generally, the marketing guy manages it through a personal meeting or a phone call. Internet marketing does exactly this