You have spent a lot of time and money building your newsletter subscriber list to watch it go up in flames before your very eyes. What a painful experience it is to make a marketing error in the hopes of making a quick buck, but e-mail newsletter marketers are making this mistake for the first and probably last time every day.

What I am talking about is sharing your subscriber list with someone else who tells you they will give you a handsome return for everyone who buys their products or services. What I am not necessarily talking about is giving them your list. I am talking about letting yourself be talked into sending the exclusive e-mail for them.

When I send out my newsletter two or more times per month, I usually see about one to four unsubscribed from my list. There are usually the people who signed up to get the free e-book, and really did not want to receive a newsletter in the first place. I am ok with that. I know that you can