Would you like to learn to write more effectively? How do you get customers excited about making a purchase? Do you beg them? Do you show them a picture of the product? Or do you approach them in a different manner altogether?

One of the most effective ways to attract customers to your products (and/or services) is to PREsell them on what you have to offer. Don't SELL. PREsell.

What does that mean?

PREselling is all about the words you use to describe what you have to offer. You provide information, statistics, testimonials and the like in order to allow the customer to reach the conclusion themselves that they need what you have.

No one wants to be hard-sold anything. The days of being pushed into a sale are over. The art of (PRE)selling is not only in vogue, but is far more effective. Show the customer how they will benefit from the product or service and give them plenty of information to decide for themselves.

Warm your customers up. Get them in the mood to read and learn about your product. Compliment them on their wise choice of reaching your site or store. Form a relationship with them. Let them know that you are with them all the way. People want to buy from people they know and trust. You have to gain their trust first, though.

How do you gain their trust? It goes back to providing information, statistics and testimonials in ways that demand respect and attention. Show examples of how you, your product and/or service have improved the lives of others. Guide them with your flow of words to the natural conclusion that your way is the best way