Like many human resource, finance, distribution or manufacturing managers, do you simply view PR as able to create some publicity by moving a message from one point to another using tactics like brochures, broadcast plugs and press releases?

Or, are you a business, non-profit, government agency or association manager who needs the kind of public relations effort that leads directly to achieving your managerial objectives? That would tell me that you no longer wish to be denied the best public relations has to offer, and that you want to pursue the quality public relations results you believe you deserve.

If that sounds like you, but you feel the need to understand a little more about public relations, let