A paid survey is a form of market research. Big companies spend billions of dollars a year on advertising. They want to know their money is being spent well. These major companies hire a market research firm to conduct studies of their products, advertising, or of a certain demographic of people they are trying to target.

A market research firm then does a study to find out information for the big company. Their studies are conducted in several ways. One of the most popular is a paid survey. Members of the firms paid survey panels are invited to participate in a paid survey. The survey asks questions about how you feel about a certain product or advertisement and may ask questions on how you feel the product could be better. It may show you five or six advertisements or, slogans, or logos, and ask you to choose the one you think is best. They may survey 5000 people then the company that hired them will make it