Strategic Media Planning concerns strategically outlining the extent to which an organization and/or an individual can get the greatest reach and the maximum response for services, products or programs offered.

Strategic Media Planning can involve chalking out some short-term objectives or long-term campaigns, or even a combination of the two. Generally, the market segments most appropriate for delivering the message of the organization/individual is first identified. Subsequently, a detailed analysis is done to determine specifically who the target groups are, where these focused groups are located, and the opportune moment when they should be approached with the message.

The most important analysis concerns identifying which media will be the most effective in delivering the address. Also, it is to be determined which is the most cost-effective media in reaching the targeted groups