Life insurance is a form of insurance wherein the risk assumed by the insurer is the risk of death of the insured. People buy life insurance policies to ensure the financial interests of the beneficiary in the event of the insured's death. The beneficiary receives the policy proceeds upon the demise of the insured. The life insurance company prices the policies after considering the claims to be paid, administrative costs and profits.

There was a time when life insurance agents tried their luck knocking on doors trying to sell life insurance. Times have definitely changed. Today, most people know the importance of life insurance, which makes most people Life Insurance Leads.

The market is strong but the competition is stringent. To achieve success, life insurance agents looking for leads have to have significantly more sophisticated search tools. In the era of the internet they must be internet-savvy. They must use channels like billboards, pop-up ads, emails and Yellow Pages ads. Though these methods are not as effective as they were just 2-3 years ago, if properly used they are fruitful.

But nowadays, the buzz word is