The Power of Storytelling: Forget Everything You've Learned About PR -- Focus on Your Story Instead

Even before primitive societies put chisel to stone and began writing, one group held a special place in these communities because of their communication skills: storytellers.

By weaving compelling narratives, storytellers preserved communal history, entertained their fellows, and delivered motivation when it was needed. Over time, their words moved armies and inspired achievement.

Today, storytelling may seem quaint. It