Baby boomers face a bleak financial future. This all too common line seems to be finally sinking in, as many of the baby boomer generation are beginning to take a proactive approach to their retirement planning. As well as increasing personal superannuation contributions, many have begun to look at direct investing in both the share market and property markets. Unfortunately many of the property marketeering companies operating in Australia have sought to take advantage of this, and have targeted their marketing campaigns at them.

Two tiered marketing, where property companies sell investment properties (often off the plan) to interstate buyers, who are unaware of the current genuine market climate at highly inflated prices often $30,000.00 to $50,000.00 above true market value, have been rife in Australia for several years. The companies have a highly organised and professional approach, beginning with a free seminar that highlights the advantages of property investment and then offers a free assessment with one of their representatives to see what their current financial position will allow them to afford. After the initial pre-approval for finance process is complete they are offered free, or highly subsidised air fares to view interstate properties. The condition being that if they don