With today's advanced technology it has never been easier for someone to start their own publishing business.

You can create and market your own ebook (electronic book) for an unbelievably low price (sometimes free). Furthermore, because the ebook is not a book but a computer file, you can offer it for immediate download once the purchase has taken place. The computer file is then downloaded (or copied) to the purchaser's home computer, but you still own the original (or copy).

You have a continual inventory, night and day, without having to re-stock. There is no office space required, no staff other than yourself, and a fully automated payment and delivery system which requires very little maintenance. This really is the perfect business. The ultimate business.

Consumers are hungry for information. And they want it now! Electronic products provide the information and have immediate access.

Here are four key points that I wish to make here.

1. The information is out there, and it seems that everyone is trying to sell it. The same information, sometimes packaged differently but not always. I'm sure you've seen the adverts. The identical adverts selling the exact-same-identical product. One of the ways to be successful in this virtually new arena is to provide