Direct Mail Letter Design Tips For Improved Lead Generation Response
Successful sales people dress their best when in front of prospects. And so do successful sales letters. Here are some tested sales letter design and layout tips, some of them from direct mail designer Ted Kikoler, and excerpted from The Lead Generation
Handbook by Bob Bly.
FONTS
- Use a serif typeface for the body. A popular choice is to set the body in Times Roman and the headlines and subheads in Helvetica bold.
- Type the body of the letter in black. Use an accent color for subheads if you wish.
- To add emphasis to your headline, make it bold, a larger point size than the letter, and center it.
- Make sure your typeface is large enough for your readers.
MARGINS