Well-structured sales copy can be used to entice and effectively increase your conversion rates.

But just how do you create effective sales copy?

There is a formula that has worked for decades or even centuries, which can help in the writing of effective sales copy.

First step would be to: Grab Attention. This can be achieved by the use of a story or a shocking statement. Without the use of something to make people stop, look and pay attention to what you have to say, you don